For this project with LAN, I developed a playful campaign centered around a mock contest to find the brand’s new icon/mascot. The star of the show? Tito "The Finger", LAN’s iconic mascot, who took center stage in a series of pre-release spots where he hilariously campaigned for himself. Spoiler alert: Tito wins! In the final, longer video, Tito not only claims the top spot but also showers LAN.com users with prizes and benefits.

LAN, being an airline company, wanted to approach this campaign with humor, and we leaned into that 100%. Technically, the project was brought to life through character animation in a 2.5D environment, which perfectly complemented the comedic tone we aimed for in the creative process.