KNIFES 2
Clarín
Sharp knives. Tasty images.
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Another project for Clarín, this time for the launch of their Premium Knives collection.
The idea was to build a food-driven campaign where the knives were always the stars—but surrounded by the kind of dishes that make you hungry before the commercial is even over.
For this project, we combined traditional production, post-production and generative AI to create and control the different food shots while keeping everything consistent with the campaign's visual language.
Probably not the best project to work on before lunch.
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Main ad
BTS
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A little peek into the workflow behind this shot.
On the left, you can see the process: my real footage used as an acting reference, the AI-generated performance, and the final 3D and post-production work on top.
On the right, the final shot selected for the campaign.
Real acting, generative AI, 3D and post—all working together to get exactly the performance we were looking for.