KNIFES
Clarín
Case Study: "Knifes" Collection - Clarín
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For this project, I had the pleasure of working with Clarín on their "Knifes" collection ad, and it was an awesome ride from start to finish! The whole thing was crafted entirely by me, from the creative concept down to the 3D modeling, texturing, lighting, animation, rendering, and final composition.
The main goal? To put the spotlight on the knives and make them look like premium, high-quality products. I really wanted to create an aesthetic, design-focused environment where each knife could shine as the true hero of the piece. Through detailed textures and lighting, I made sure every blade looked sharp (pun intended) and ready for action!
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Main ad
3D billboard public space
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As an additional part of the this project, the brief was to create something disruptive that would grab attention and stand out in a public space. I designed a concept for a display screen divided into three vertical sections, where the two side panels resembled traditional paper posters. During the animation, the knives break out from the central panel, taking over the entire screen and creating a striking 3D effect, as if they’re leaping off the screen into the real world.
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Simulation
Some BTS
