EASY COOKING
Clarín
Cooking made easier
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A new campaign for Clarín's Cocina Fácil collection, this time featuring a range of glass food containers designed to go pretty much everywhere: oven, microwave, air fryer, freezer... you get the idea.
For the campaign, we created a colorful kitchen universe combining product shots, food, character-driven moments and generative AI, looking for something fresh, playful and appetizing.
Because apparently even leftovers deserve good art direction.
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Main ad
BTS
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Giving Marina the right performance sometimes means stepping in front of the camera first.
Using real footage and motion control, we transferred the acting, gestures and timing to our digital character, keeping control over the performance while letting AI handle the transformation.
A little human acting behind an AI actress.
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Motion control
Meet Marina
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Marina was created as a digital actress to become the face of Clarín's food-related communications.
The idea was to build more than just a character for a single campaign: a consistent AI personality we could direct across different situations, expressions, outfits and visual styles while keeping her recognizable from one project to the next.
So we gave her a face, a personality and a pretty extensive wardrobe.
Not bad for someone who doesn't actually exist.
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Character sheet
