GRAFFITI
Coca-Cola
Project for Coca-Cola: Grafitti Campaign - "A Coke For Everyone"
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For Coca-Cola's Grafitti campaign, part of the “A Coke For Everyone” initiative, I was tasked with creating two eye-catching videos for social media. The goal was to be disruptive, breaking away from typical social media structures while staying within the platform guidelines.
With only character illustrations and a few images from Coca-Cola's library, I crafted a playful narrative where these characters literally break into static posts, bringing them to life and stealing the spotlight—along with an ice-cold Coke! The final videos are fun, dynamic, and packed with that signature Coca-Cola energy.
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Main videos
3D billboard public space
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In addition to the social media videos, I also created a dynamic piece for digital billboards. The concept was to give the display a 3D effect, allowing elements to appear as though they were coming out of the screen. I designed the billboard like a Coca-Cola vending machine, from which a phone emerges, showing the Coca-Cola profile with the two social media videos playing. The result? A visually striking experience that captures attention in a fun, interactive way.
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Simulation
